Dan Zimmerman is at it again, and this time he is out to change social media for good. LikeBlockr is the world’s first Like Blocking app for Instagram, and it couldn’t come at a better time. Dan has been hard at work on his new project for a few months now, and is finally about to reveal the fruits of his labor. “The concept behind LikeBlockr is to question the authority we have given to ‘likes’, and to build a discussion around what they really mean.” Here is an indepth look at the app, and how it works.
LikeBlockr uses Instagram’s API for all of it’s functionality. Users will download and then open the separate app. Inside the app, they will login through their Instagram account, and can begin the experience. Initially you will notice that the app looks and feels almost identical to Instagram, just minus the “likes” and “followers”. There is actually a bizarre, disorienting experience on your first use. Where are the likes? How many followers do I have? Those numbers are now gone. All you can see are the pictures and captions (You can still view comments created through Instagram as well). To many, this will come as an odd feeling at first, but it should eventually lead to a much more freeing experience. No longer do photos have a number value to them, it’s just about the pictures. That’s it.
Here is a quote from Zimmerman himself: “Instagram, along with most social networks, have a monopoly on our own self worth. These days, if we want to feel good about ourselves, we just post a picture of our faces and wait for people to congratulate us. This gives our brains an endorphin boost which makes us feel good, but only for a short amount of time. The next time we want that same high, we check out picture again hoping for another like. When that little heart button appears, we breathe a sigh of relief, and feel good about ourselves. Once no one is liking our photos, we post another one. And another one. And another one. What we are is ‘like addicted’, and you can consider the LikeBlockr App as a kind of ‘like intervention’ or ‘like rehab’.”
Who doesn’t have a friend that feels bad when they don’t get enough likes on their photos? Or the one friend who complains whenever they lose a follower. The best part about this app is the ability to question why we think these sort of trivial things are so important.
LikeBlockr is set for release on January 29, 2015. The app will be free for download, and requires a pre-existing Instagram account for use. If you would like more information, head to the app’s website for more: Instagram Like Blocker. The site features a great blog where you can hear Dan discuss his other art projects, as well as learn more about the app itself. Dan would love to get your support for the app, so sign up to their mailing list for more updates.